Stories aim ronan erwan bouroullec flos 03

Aim by Ronan and Erwan Bouroullec

Flos Stories

By reducing the lamp to it’s most essential elements – a wire and a diffuser – the Bouroullec brothers breathe poetic life into the lamp with an impactful original shape, revolutionizing the geometrical centrality of the light source.

Designers Ronan & Erwan Bouroullec - Photography Philippe Jarrigeon, Frank Hülsbömer, Piero Fasanotto Federico Torra - Illustrations Ronan & Erwan Bouroullec

Looking at the simplicity and naturalness of organic forms, they create equally simple and basic objects

The Aim lamps by the Bouroullec brothers, which can be used either individually or in multiple installations, create a vibrant tangle of cables that seem to develop and grow like branches or climbing plants. The two designers confirm that their main source of inspiration is nature and its contemplation.