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Celebrating the Launch of 'Designs of the Time' Fabric Collection

Styling design events

Transforma recently hosted an exclusive brunch, in conjunction with Mokum and Arthur G, for some of Adelaide’s leading interior designers, where guests were treated to Mimosas and an introduction to the stunning Mendocino fabric collection from Belgium’s Designs of the Time.

The event was an opportunity to meet Yvan and Owen Puylaert, the passionate owners behind the brand, who shared their family’s story, their dedication to craftsmanship, and their philosophy of embracing natural beauty and imperfection.

Designs of the Time product launch brunch event
Designers looking at the new Mendocino fabric collection from Belgium’s Designs of the Time.
Designs of the Time Fabric Collection Launch
A shared brunch started the morning presentation

A New Chapter in Fabric Design: The Mendocino Collection

At the heart of the launch was Mendocino, a fabric collection inspired by the serene wilderness of California’s Lost Coast. Staying true to the brand’s ethos, Mendocino offers a seamless blend of rustic charm and refined luxury. Each fabric tells a story of nature, heritage, and understated elegance, ideal for designers seeking to create thoughtful, sophisticated spaces.

From airy linens that mimic the Pacific breeze to heavier jacquard and wool blends that evoke the texture of ancient forests, Mendocino captures the untamed beauty of nature in every fibre. The colour palette nods to the free-spirited 1970s, featuring ochre, forest green, and indigo blue, complemented by Designs of the Time’s signature earthy tones.

Designs of the Time Product Launch
Yvan Puylaert presenting the new Designs of the Time fabrics
Designs of the Time fabric launch
Presentation of the fabric collection by Yvan and Owen Puylaert
Designs of the Time fabric launch
Designs of the Time presented by Transforma, Mokum and Arthur G

A Tribute to Nature and Craftsmanship

What sets Mendocino apart is its authenticity. The collection includes intricate sun-patterned jacquards and rich botanical motifs that highlight the artistry of traditional weaving. Every design is a tribute to California’s native tribes, offering a nostalgic aesthetic that bridges past and present.

These fabrics embody Designs of the Time’s values: discreet luxury, artisanal craftsmanship, and a deep connection to nature. Whether used indoors or outdoors, they bring a sense of warmth, sophistication, and harmony to any space.

Designs of the Times fabric launch
Designs of the Time fabrics, exploring the collection

Creating Timeless Interiors

For designers seeking to add natural texture and warmth to their projects, the Mendocino collection is a perfect choice. Versatile and elegant, these fabrics are suited for both formal and casual spaces, reflecting a new era in textile design that blends nature, heritage, and modern aesthetics.

Whether you're envisioning a coastal retreat or an earthy, naturalistic home, Mendocino’s quiet luxury—reminiscent of the untouched beauty of the Lost Coast—offers endless possibilities for creating inviting and timeless interiors.

The brunch was a wonderful opportunity to connect with Adelaide’s design community, and the exquisite fabrics from Designs of the Time left a lasting impression. 

Transforma is excited to offer this beautiful collection and invites you to visit our showroom to explore the artistry of Mendocino.

Designs of the Times
Designs of the Times Mendocino fabric collection

Visit our showroom to see the new collection and discover how these unique fabrics can transform your home.